BTC POWER Blog
In today’s competitive market, packaging does more than just protect a product; it tells a story, engages the senses, and leaves a lasting impression on … 20 Premium Packaging Finishes: A Guide to Elevating Your Brand Experience
When planning to bring a new product to market, the packaging is critical in consumer response. Not only should the product be presented with outstanding … Packaging Choices: Rigid Boxes vs Folding Cartons
In a society where the beauty industry is largely unregulated, consumers are wary of putting products with potentially harmful ingredients on their faces and body. … Clean Beauty Packaging: 4 Must Haves
Even for experienced industry professionals, printing and packaging terminology can seem unclear at times. At JohnsByrne, our aspiration is to simplify that aspect of your … Folding Carton Packaging Style Guide
A cornerstone of secondary packaging is the paperboard folding carton. Paperboard stock is specifically formulated to crease easily and some stocks are purchased for their … The Folding Carton Manufacturing Process
Child-resistant (CR) packaging is a critical safety measure to prevent children from accessing and accidentally ingesting hazardous products. In the United States, the Poison Prevention … Understanding Child-Resistant Packaging Regulations: A Comprehensive Guide
For companies looking to improve their bottom line, packaging can be a prime target for cost reduction. However, cutting packaging costs is often a balancing … Mastering the Balancing Act: Proven Strategies for Reducing Packaging Costs While Boosting Innovation
Unique packaging is hard to come by. With so many products competing for attention on the shelf, achieving uniqueness is almost impossible. Whether it’s launching … Unique Packaging Designs
Introduction Protecting the environment is becoming more important – now more than ever. Consumers are increasingly considering a company’s environmental footprint when making product purchases. … Guide to Sustainable Packaging
The direct mail industry may have been around for a while, but innovation is no stranger to the industry. From using various stocks and structures … Innovations in Direct Mail that are Changing the Playing Field for Marketers
Discover the power of scent to increase response rates and drive ROI With direct mail, marketers have a unique opportunity to engage with their audience’s … Scent Innovation for Direct Mail
Using the power of scent to create interactive packaging experiences When scent is applied to packaging, it enables consumers to engage and test products, which … Scent Innovation for Packaging
