BTC POWER Blog
An increasing number of companies are awakening to the importance of sustainability in product packaging. With billions of tons of packaging waste populating landfills across … 5 Ideas for Environmentally & Eco-Friendly Packaging
With the variety of manufacturing options available to add multisensory packaging effects, brands across all industries are beginning to branch out and use foils. One … Helpful Facts on Hot Foil Stamping and Cold Foil Printing
Early on, many newer companies outsource the production of their secondary packaging to a variety of overseas locations, most commonly China. Cheap prices on bulk … Top 3 Reasons it Might be Time to “Re-Shore” Your Secondary Packaging
At JohnsByrne, we understand that when it comes to the communication function of packaging, color is one of the most significant components for attracting customers. … Color Packaging: The Color Wheel of Branding And Packaging
Windows are a popular feature in packaging. They allow consumers to see, touch, feel, and get closer to your product. That said, there is a … Trend: Custom Windowing for Packaging Folding Cartons
Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all … Promotional Pop-Up Mailer Design Tips
In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, … How Packaging Influences Consumer Behavior
High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to … Print Finishing Options for High-End Cosmetics
A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers … Retail Product Packaging: 5 Must Haves
Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of … JohnsByrne North American Paperboard Packaging Competition Awards for 2016
Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards … Johns Byrne Gold Ink Awards for 2016
No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be … Avoiding Costly Packaging Mistakes
