BTC POWER Blog
High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to … Print Finishing Options for High-End Cosmetics
A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers … Retail Product Packaging: 5 Must Haves
Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of … JohnsByrne North American Paperboard Packaging Competition Awards for 2016
Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards … Johns Byrne Gold Ink Awards for 2016
No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be … Avoiding Costly Packaging Mistakes
The direct mail industry may have been around for a while, but innovation is no stranger to the industry. From using various stocks and structures … Innovations in Direct Mail that are Changing the Playing Field for Marketers
Regardless of whether a company sells their products online or in retail stores, brands need to connect the packaging with the product to boost sales … Why Experiential Packaging Allows Consumers to Connect to Products Better
The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, … Combining Structure & Design in Packaging Creation
You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to … Packaging – A Brand’s Most Important Marketing Tool
Some direct mailers are designed as postcards, with the content displayed directly on the piece, but many still use envelopes, particularly when more information needs … Turning the Traditional Direct Mail Envelope into Something Unique
Direct mail plays a crucial role in many marketing efforts, but it can be difficult to create a substantial impact. Consumers often reflexively throw away … Why Direct Mail Paper Selection is Crucial to Success
The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in … Point of Sale and Selling Aid Ideas for Cosmetics Products
