BTC POWER Blog
Bringing ideas to life is what JohnsByrne is all about. Each and every day, we collaborate with marketing teams, packaging engineers and designers to bring … The Art of Prototype Packaging: From Design Mock Ups to Real Life
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Pressing the limits on what’s possible in print and packaging is what JohnsByrne … Challenges in Packaging
Nowadays, successful marketing campaigns involve a lot of research and trial to ensure that the finished product and materials deliver return on the investment. To … How Can Using Market Data Affect the Success of Direct Mail Campaigns?
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. Creativity is a huge part of what we do at JohnsByrne. To learn … What Does Creativity in Packaging Design Mean?
For decades, the financial industry has relied on direct mail campaigns to acquire new customers. According to statistics, insurance and financial services are among the … Personalized Financial Direct Mail Turns Prospects Into Customers
Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a … Gift with Purchase Packaging: Making it Sale-Worthy for Consumers
In an industry like the automotive industry, innovation is monumental to staying ahead of the competition. New features, new technology and consumer demand push car … Automotive Print & Packaging Innovations: How to Get More Traction
This month’s Expert Series brought us to veteran Account Executive, Ken Bertrand. With more than a decade of experience in packaging, Ken is an expert … How Have the Needs of Packaging Buyers Changed Over the Years?
The organic food market has grown tremendously in the last few years. According to the USDA, the demand for organically produced goods has seen a … Organic Food Packaging: What Consumers Want
With an industry that’s all about looks like cosmetics, visually appealing packaging is a necessity. Makeup trends change with the seasons, and this is the … Exciting Cosmetics Packaging Trends for 2016
When it comes to luxury products, it’s no surprise that the outside package should be a reflection of the product the customers can expect to … Can High-End Product Packaging Be Cost Effective?
Direct mail is still highly relevant in many industries, especially the financial sector. In particular, this channel is an effective way to distribute new credit … Why Direct Mail for Credit Cards Is Still a Top Choice
