BTC POWER Blog
The beauty industry is constantly going through cycles in the appearance, naming and messaging of brands. Although the best branding campaigns transcend fashion or trends, … Beauty Packaging Identity Trends
Products are photographed and documented like never before, and people love to share their opinions on them with their social networks. According to Michela Vallalta, … Must-Haves For Paperboard Food Packaging and Sleeves
The world of packaging is a large one, and it might seem challenging to navigate. Seemingly endless options are available to create fun and imaginative … Choosing the Perfect Packaging Type for Your Product
Developing packaging is as much an art as it is engineering and science. At its core, packaging serves to protect and highlight the product inside … How to Avoid Over-Packaging Your Product
With 3-D printers becoming more popular and commonplace, 3-D printing is no longer a futuristic obscure process. Believe it or not, 3-D printing plays an … Advantages of 3-D Printing in the Product Packaging Design Process
The nutraceutical product industry has been growing rapidly in the past decade. But, what exactly is a nutraceutical product? Nutraceutical, derived from the combination of … 6 Considerations for Developing Compelling Nutraceutical Packaging
Here at JohnsByrne, we dedicate ourselves to the pursuit of cutting-edge printing techniques and effects that give your customers a new perspective on your packaging. … Use Lenticular Printing to Attract More Customers
With more than 50 years in the print and packaging industry, JohnsByrne has seen many trends come and go. We’ve met with our packaging specialists, … 2015 Packaging Trends
Finding the right packaging for your product is not only important for establishing your product and brand, but also for its overall success in the … 8 Product Packaging Design Tips for Start-ups
In-store displays are your silent salespeople in the retail environment. In-store displays are much more than a vessel to hold your product. They serve an … Creating Effective Interactive In-Store Displays
Color consistency is a vital requirement for print providers to achieve from the proofing stage to on-press color management. When evaluating your printing project for … Color Matching’s Role Creating Consistent Print Projects
There is a growing myth that direct mail marketing is a thing of the past and that the new generation of marketing is all digital. … Direct Mail Marketing Success with Dimensional Pieces
