BTC POWER Blog
When you partner with a printer for a large print order, you expect the printing quality you receive to be consistent and precise. Having an … G7 Certification and Color Matching: What Do I Need to Know?
When it is labeled as limited edition, a product gains a leg up on the competition. Limited edition items imply specialty, limited supplies, and unique … Limited Edition Packaging that Stands Out
This year, on the 6th day of her show’s special, featuring “12 Days of Giveaways,” Ellen DeGeneres gave different gift cards to each member of … As Seen on Ellen: eBay’s 5-Piece Accordion Style Gift Card Holder
For the holiday season, when consumers are already inclined to buy, think about ways to make your packaging part of the product experience. By utilizing … 5 Retail Holiday Packaging Ideas to Consider for 2015
Consumers aren’t often aware of how much work goes into creating compelling packaging that attracts attention and sells. Some companies may also have been misinformed … From Idea to Reality: A Look at Specialty Packaging Creation
Differentiating your product and brand in a crowded landscape of other similar offerings is challenging, to say the least. While it takes a great deal … Top 10 Substrates, Finishes, and Coating Effects that Make a Statement
While certain terms in the business world carry a universal meaning or definition, others are industry-specific. When multiple teams from across various industries consult on … Printing and Packaging Terms to Know: Part 1
Press384 is only weeks away from its installation being complete. Since August, we’ve watched this 130ft, 15-unit press, begin its installation journey and it’s almost … Press384 Watch – Get Ready! 15-Unit Press Almost Complete
When creating customized print and packaging solutions, every aspect must be carefully considered, analyzed and reviewed based on the perceived value it adds to the … A Behind the Scenes Look at Press and Finishing Effects
When developing a new product, careful consideration is always given to the multi-sensory effects it will have on the end user. This means taking into … How to Create Multisensory Customized Packaging that Appeals to Customers
There’s a lot to consider when developing a marketing campaign. From in-store point-of-sale displays and promotional flyers to online ads and direct mail materials, looking … Postal Regulations: Things You Need to Know for Your Direct Mail Projects
Regardless of whether it’s a well-established brand or a startup company, bringing a new product to market can be simultaneously stressful, challenging, exciting and confusing. … Costs Beyond the Box: An Exploration of “Other” Packaging Project Costs
