BTC POWER Blog
Photo Credits: Wisconsin Hemp When a business is in a highly competitive market, it is imperative that their product stands out to consumers. An excellent packaging … Structured Packaging – Adding Value & Avoiding Commoditized Packaging
Creating marketing and sales kits is a very effective way to promote your business. These kits are typically used by your sales team to help … Creating Effective Packaging for Marketing and Sales Kits
Today, more and more consumers – especially millennials – say they want brands that create sustainable and environmentally-responsible products. Therefore, creating a sustainable product not … Sustainable Packaging Materials – Your Guide to More Eco Friendly Packaging
Direct to consumer is exactly as it sounds – it is packaging for products that are marketed and distributed directly to customers without the use … How to Create Effective Direct to Consumer Packaging
The spirits industry is one of the most creative fields when it comes to packaging. This industry utilizes unique concepts to catch a consumer’s eye … Best Liquor & Spirits Packaging – From Bourbon to Wine
The idea of brands creating eco-friendly products isn’t new. The lifestyle of using sustainable products and packaging has been popular for a while – and … Refillable Packaging – 2020 Trends
These days, wine and spirits packaging is growing immensely. However, with immense growth comes intense competition and the struggle to stand out in a seemingly … Sustainable Spirits & Wine Packaging
Photo Credits: The Gate | W. Andrew Powell Today, more and more consumers are opting for craft spirits due to the uniqueness of the brands and … Top 10 Craft Spirit Packaging Trends: The Do’s and Don’t’s
Photo Credit Codex Beauty Just about every consumer brand today is making strides to be eco-friendly and more sustainable. For some brands, their entire line … Choosing Sustainable Packaging Options – For New & Established Brands
As with all marketing campaigns, there are successful direct mail campaigns and unsuccessful ones. But what makes a successful direct mail campaign? To answer that … The Trifecta for Direct Mail Testing
Standing out in today’s competitive market is vital to keeping your brand alive – no matter what industry you’re in. Since packaging is the first … Lenticular Printing
The new year is just around the corner, with many new innovative packaging designs coming our way. Exciting colors, package structures, illustrations, and other designs … 2020 Packaging Trends
