BTC POWER Blog
While technology has changed the way we market to potential buyers, traditional direct mail campaigns should still play a part in car manufacturers’ marketing campaigns. … Automotive Direct Mail – How Car Manufacturers Can Still Win Big
The role of packaging has changed over the years. In today’s world of internet and online shopping, many feel like packaging matters less and less. … Packaging Matters: 3 Purchasing Behavior Statistics Everyone Should Care About
The color palette of packaging designs plays a critical role in determining a customer’s first impression of a brand or product. Color plays an important … The 2019 Color of the Year and its Role in Packaging
The unveiling or unpacking of a product can be just as crucial as the packaging itself. The experience consumers have while unboxing a product has … The Unboxing Experience: Why it Matters & How to Do It Right
Everything has a life cycle and this includes packaging. From the first inception of the packaging design to the moment it is opened by the … The 5 Stages of Packaging You Need to Consider in the Design Process
Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a … Packaging and Social Media – Is Your Packaging Instagram Worthy?
One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, … Color Effects in Packaging Design – 7 Stand-out Trends
The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any … Designing for Millennials – Tips for Making Your Packaging Resonate
Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on … 10 Critical Questions to Ask Before Starting Your Packaging Design Journey
As a growing number of states continue to legalize marijuana for both medical and recreational purposes, more innovations in medical marijuana packaging are coming to … Medical Marijuana Packaging — Cannabis Packaging Designs for Many Different Products
Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause … A Guide to Using Metallics in Packaging
In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice … How Your Packaging’s Visuals Impact Consumers
