BTC POWER Blog
The goal of skin care and cosmetic products is to enhance the appearance of the user. To align with the concept of beauty, manufacturers have … Eco-friendly Skin Care and Cosmetic Packaging: Growth & Future
Brands across markets rely on design agencies to conceptualize and deliver unique packaging artwork and/or structural designs that drive sales and market recognition. A good … What Your Design Agency Doesn’t Know About Packaging
With skincare packaging, you want to relay the product and results the products brings through the packaging. Throughout the years companies have done this well, … Skincare Packaging Design – Finding the Perfect Look
Bob Dylan wears many hats. Most people know him as a world-class musician. But his many talents include painting, being a grandparent, and metalworking. As … Heaven’s Door Spirits: Bob Dylan Makes a Splash with a New Premium Whiskey Brand
The debate whether to spend your money on things or experiences is polarizing. But maybe it’s moot. Why not have both? Experiential packaging gives consumers … Experiential Packaging: What Can It Do for You?
Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch … Hot Foil Stamping vs. Metalized Inks: What You Need to Know
Many household goods and pharmaceutical products must be contained in child resistant (CR) packaging to mitigate the risk of accidental poisoning by making it difficult … Child Resistant Cartons Designed for Adults
While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent … The Packaging Experience: What is it, and How Do You Create One?
A rebrand is so much more than a fancy new logo. That’s just one small piece in of a much broader overhaul. Rebranding will affect … The Keys to a Successful Rebrand: What You Need to Know
Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. … How to Target Specific Emotions Using Color with your Packaging
Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing … How to Target Specific Markets with Packaging
Cannabis consumers are faced with a problem: there are too many options on the shelves. Local dispensaries offer dozens of different products, all with varying … Designing Packaging of Cannabis Edibles and Smaller Treats with Consumers in Mind
