BTC POWER Blog
Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch … Hot Foil Stamping vs. Metalized Inks: What You Need to Know
Many household goods and pharmaceutical products must be contained in child resistant (CR) packaging to mitigate the risk of accidental poisoning by making it difficult … Child Resistant Cartons Designed for Adults
While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent … The Packaging Experience: What is it, and How Do You Create One?
A rebrand is so much more than a fancy new logo. That’s just one small piece in of a much broader overhaul. Rebranding will affect … The Keys to a Successful Rebrand: What You Need to Know
Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. … How to Target Specific Emotions Using Color with your Packaging
Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing … How to Target Specific Markets with Packaging
Why Use Direct Mail at All? Direct mail lasts longer. A study from Temple University recently found that direct mail resulted in longer engagement times … 5 Direct Mail Innovations that Will make Your Next Marketing Campaign
Creating a brand experience for your product doesn’t end when a consumer purchases a product. The brand experience will continue through every step of the … Elevating Your Brand with a Multi-Sensory Packaging Experience
With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. … What’s the Cost of Luxury Packaging?
What Is Lenticular Printing? Lenticular is a printing method that adds dimension and/or motion to images which are normally static and flat. The “magic” is … Lenticular Printing 101: What, How, and More
Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away … Specialty Packaging for Wineries
Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are … 3 Packaging Design Secrets that Make for Smooth Manufacturing
