BTC POWER Blog
In 2018, with so much innovation being poured into the cannabis space, sleeker is better, especially when it comes to packaging. New Products Mean Smaller … Maximizing the “Mini” Packaging for Cannabis Concentrates
Why Use Direct Mail at All? Direct mail lasts longer. A study from Temple University recently found that direct mail resulted in longer engagement times … 5 Direct Mail Innovations that Will make Your Next Marketing Campaign
The health and beauty market is a multi-billion dollar industry. Every year, millions of people purchase new products that will help them to look better. … Cannabis for Skincare: How to Package this Trending Health & Beauty Ingredient
Creating a brand experience for your product doesn’t end when a consumer purchases a product. The brand experience will continue through every step of the … Elevating Your Brand with a Multi-Sensory Packaging Experience
With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. … What’s the Cost of Luxury Packaging?
What Is Lenticular Printing? Lenticular is a printing method that adds dimension and/or motion to images which are normally static and flat. The “magic” is … Lenticular Printing 101: What, How, and More
Packaging design alone is responsible for more than 50 percent of all purchasing decisions. Wine packaging must be eye-catching and draw the consumer’s attention away … Specialty Packaging for Wineries
Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are … 3 Packaging Design Secrets that Make for Smooth Manufacturing
Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe … Color of the Year? How to Use It to Create Packaging
Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your … Creating Packaging for Multi-SKU Lines
In the world of packaging, the term “white comp” generally refers to a white paper prototype model of the packaging design that allows the client … Not All Packaging Is Created Equal
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create … Packaging Trend: Shape & Die-Cutting
