The formulation of nutraceutical and pharmaceutical products should be based on rigorous scientific research, but that doesn’t mean that the brand’s image and packaging design … How to Balance a Scientific Look for Nutraceutical and Pharmaceutical Packaging
Samples of cosmetics used to mean single-use portions presented in cheap, nondescript packaging and handed out for free, in the hopes that shoppers would use … How Sampling Trends Are Changing the Way We Package and Sell Cosmetics
In the HBA (health and beauty aid) industry, new packaging techniques and technologies make it possible to bring a product to market in an unusual, … Packaging Designs Not to Miss
Cosmetic samples are a mainstay of promoting a beauty product, but what role does the sampler packaging play in inspiring a consumer to make a … Packaging Cosmetic Samples: What to Consider
High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to … Print Finishing Options for High-End Cosmetics
The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in … Point of Sale and Selling Aid Ideas for Cosmetics Products
With an industry that’s all about looks like cosmetics, visually appealing packaging is a necessity. Makeup trends change with the seasons, and this is the … Exciting Cosmetics Packaging Trends for 2016
Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand … Skincare Packaging Design—How to Differentiate Product Lines
The nutraceutical industry is one of the fastest growing markets and quickly becoming one of the most fiercely competitive. The nutra market blew up from … Taking Nutraceuticals and Personal Care from Commodity to Decorative
Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be … How Packaging Makes Consumers Fall in Love with Your Brand
While you may think the scent of your perfume is the vehicle for your marketing efforts, the packaging needs to be compelling as well or … Perfume Packaging Design: The Essentials for Star Power
The cosmetics industry is among the most competitive retail industries, which makes packaging a crucial element in an overall marketing strategy. With thousands of brands … Three Trends Shaping Cosmetics Packaging Design
