You rely on packaging design to catch consumers’ eyes and stand out from the sea of competing products, but packaging alone may not be enough … When to Use Interactive Point-of-Purchase Displays
While some brands have achieved iconic status thanks to clean lines and simplicity in design, current trends point to graphic packaging as a driver of … Graphic Packaging Customers Will Love
When it comes to packaging a product, regardless of the industry itself, understanding your audience is key. According to the latest census numbers, millennials have … Packaging for the Millennial Generation
Consumers love getting something extra with their purchase. Utilizing gift with purchase packaging can make customers more likely to buy. As an added bonus, a … Gift with Purchase Packaging: Making it Sale-Worthy for Consumers
Achieving a premium packaging look for high-end products is key to delivering on consumer expectations. Whether unconscious or knowingly, consumers demand more from deluxe brands … Premium Packaging: 7 Ideas for the Right Look
Quality packaging/print providers are few and far between, despite the many choices in the market. Whether you’re a print management company, an advertising or creative … Most Wanted Traits of Quality Packaging Providers
Creating product packaging from start to finish requires planning, dedication, quality control and expert knowledge to ensure the project will be a success. Although your … Understanding the Packaging Production Process
Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies … Incorporating a Little Holiday Spirit into Product Packaging
Like most things, even packaging has to be upgraded every once in a while. Likely reasons why your packaging needs to change can be a … 5 Things to Avoid when Redesigning Your Product Packaging
Men are from Mars, women are from Venus. We’ve all heard this before. But just how far do these gender differences go? Mass marketing approaches … What Men Really Want: Cosmetics Packaging With Men in Mind
Promotional packaging is essential for any brand. From increasing sales to building customer loyalty, promotional packaging helps brands deliver their brand message as well as … 6 Ways to Create Innovative VAP Specialty Cartons for Your Spirits
Manufacturers, marketers and designers can agree on one thing: great packaging drives sales. When it comes to the retail environment, creating a package design that … How Promotional Cartons Motivate Shoppers to Purchase
