The role of packaging has changed over the years. In today’s world of internet and online shopping, many feel like packaging matters less and less. … Packaging Matters: 3 Purchasing Behavior Statistics Everyone Should Care About
The color palette of packaging designs plays a critical role in determining a customer’s first impression of a brand or product. Color plays an important … The 2019 Color of the Year and its Role in Packaging
The unveiling or unpacking of a product can be just as crucial as the packaging itself. The experience consumers have while unboxing a product has … The Unboxing Experience: Why it Matters & How to Do It Right
Social media and technology have completely revolutionized the way we reach consumers and how we market to them. Social media gives brands and customers a … Packaging and Social Media – Is Your Packaging Instagram Worthy?
One of the most important parts of packaging design is the color scheme. Because packaging is often the first impression of a brand that customers have, … Color Effects in Packaging Design – 7 Stand-out Trends
The millennial generation is different from prior generations. They have different expectations and catering to their demands is a special challenge for brands in any … Designing for Millennials – Tips for Making Your Packaging Resonate
Every consumer, regardless of demographic, age or need, interacts with a product’s packaging before making a buying decision. Packaging can have a tremendous impact on … 10 Critical Questions to Ask Before Starting Your Packaging Design Journey
Why Metallics? Through leveraging printing techniques to make a product really sing include color, shape, texture, and design. These elements, when properly developed, should cause … A Guide to Using Metallics in Packaging
Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually … 3 Ways to Use Gradients in Packaging Design
Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can … Creating the “Natural” Packaging Look – 5 Methods Explained
Packaging is an ever-evolving industry, shifting to match what attracts consumers in the current culture. The emerging packaging industry trends for 2019 that will be … Packaging Industry Trends for 2019
Brands across markets rely on design agencies to conceptualize and deliver unique packaging artwork and/or structural designs that drive sales and market recognition. A good … What Your Design Agency Doesn’t Know About Packaging
