The debate whether to spend your money on things or experiences is polarizing. But maybe it’s moot. Why not have both? Experiential packaging gives consumers … Experiential Packaging: What Can It Do for You?
Metalized decorating techniques give your packaging a unique, sophisticated look. The unmistakable gleam, visible even on crowded store shelves, is a great way to catch … Hot Foil Stamping vs. Metalized Inks: What You Need to Know
While exact percentages vary, virtually every research study conducted to evaluate the importance of packaging on consumer purchases agree on this: At least 50 percent … The Packaging Experience: What is it, and How Do You Create One?
A rebrand is so much more than a fancy new logo. That’s just one small piece in of a much broader overhaul. Rebranding will affect … The Keys to a Successful Rebrand: What You Need to Know
Your packaging is the heart of your brand. Everything about it, from the shape to the color, must have careful strenuous thought put into it. … How to Target Specific Emotions Using Color with your Packaging
Practically every marketer is looking to raise awareness and increase sales. But for many companies, trying to target everyone isn’t the most effective strategy. Narrowing … How to Target Specific Markets with Packaging
With all the other costs involved in running a business (product development, payroll, advertising, and so on), it’s tempting to want to skimp on packaging. … What’s the Cost of Luxury Packaging?
Here is a sentence that probably will never be uttered: “We have plenty of time to market and can afford a delay.” Whether you are … 3 Packaging Design Secrets that Make for Smooth Manufacturing
Since 2000, the Pantone Color Institute, the global authority on color, has selected a Color of the Year. It is based on what they believe … Color of the Year? How to Use It to Create Packaging
Developing a creative, innovative, and effective packaging solution for a single product necessitates taking countless factors into account. These include the intended target audience, your … Creating Packaging for Multi-SKU Lines
Print and finishing effects like embossing and debossing, the use of gold foils, and specialty coatings and varnishes are each a popular method to create … Packaging Trend: Shape & Die-Cutting
Settling on the perfect substrate, package structure, and coatings and finishes is just the first step. What truly matters is the execution – how well … 5 Common Packaging Production Pitfalls and How to Avoid Them
