Disruptors can change the market and make major gains in share. Brands like Uber and Airbnb have disrupted their industries and changed how consumers feel … Is Your Packaging Design Disruptive?
When working on your product packaging, there are often blind spots that can make one little aspect of your packaging project become a nightmare. Having … Product Packaging Nightmares (That Could Happen to You)
Your brand is unique and you want to share this with your customers. As shopping habits have changed and consumers have more access to information … Using Packaging to Create Brand Authenticity
It’s no secret that luxury goods stand above the rest. Through strategic positioning, luxury brands demand attention and are coveted for their often extravagant and … Designing Packaging for the Luxury Market
If you’re considering a new packaging or direct mail supplier, there’s plenty that needs to be addressed. Processes, fit, capabilities, cost; the list goes on. Even when all … 6 Questions to Ask Before Switching Packaging or Direct Mail Suppliers
Exotic substrates can instantly take packaging from ordinary to the next level. They not only add a unique touch to your packaging, but they also … Considering Exotic Printing Substrates? Read this First.
“Don’t judge a book by its cover.” We’ve all heard this idiom before. While this may be true for a book, it’s definitely not the … The Art of Creating a Custom Sales Launch Kit
If you’re looking to launch a business or improve on your existing one, a good marketing plan is essential. To create one, you’ll have to … How Packaging Helps You Meet the 5 P’s of Marketing
Well-designed and branded packaging can go a long way in creating a better and more memorable experience for your customers. Your product is the item … Why Packaging Builds Brand and Product Credibility in Online Environments
If you’re reading this blog, you’re likely to realize that effective and profitable brands are those that stand out distinctively—and innovative product packaging is a … Key Considerations for Developing Packaging for Your Demographic
Successful customer retention starts with the first contact an organization has with a customer and continues throughout the entire lifetime of a relationship. At JohnsByrne, … Industries with the Highest Customer Retention
The beauty industry is constantly going through cycles in the appearance, naming and messaging of brands. Although the best branding campaigns transcend fashion or trends, … Beauty Packaging Identity Trends
