Clean Beauty Packaging: 4 Must Haves

In a society where the beauty industry is largely unregulated, consumers are wary of putting products with potentially harmful ingredients on their faces and body. They want products they can trust and one that are made without toxic ingredients – hence the upward trend in clean beauty today. Clean beauty products contain non-toxic ingredients proven to be safe and effective.

 

Consumers perusing the shelves or an online store won’t immediately know your product is a clean beauty product. Therefore, brands need to entice their consumers and send a message that conveys their brand’s values through their packaging for beauty products. The following designs for clean beauty product packaging can attract consumers to your product.

1. Transparent Packaging

Creating a transparent packaging design for your clean beauty product – literally and figuratively – is one way to grab a customer’s interest. Creating a die-cut window allows the consumer to see the product’s color formulation through the beauty product packaging. Not only is this look pleasing to the eye and on-trend, but it also allows the consumer to feel as though they can better trust the product when they can see what’s inside. Being transparent about the ingredients and what your product offers is another way to capture the consumer’s interest. Listing the ingredients clearly on the bottle and making the ingredients a focal point on your packaging for beauty products is one way to do this. Conveying the message that your product is clean and natural by using related imagery, such as greenery, is another effective strategy. Learn more about our extensive die cutting finishing capabilities.

2. Sustainable Packaging

Sustainable products and packaging are important to consumers across all industries, and the clean beauty market is no exception. Clean beauty and sustainability go hand-in-hand. While consumers are looking for products with safe ingredients that will not harm their skin, they also want the product and its packaging for beauty products to be made from environmentally safe materials. Furthermore, sustainable beauty product packaging, such as packaging made from eco-friendly materials, with an FSC® or PEFC-certified logo, or dyed natural colors and tones, will help imply to the consumer that the product is clean.

 

Sustainable packaging can be achieved using less materials and sustainable substrates, such as post-consumer waste paper. Additionally, using cold and hot foil stamping is a sustainable way of adding decorative touches to your beauty product packaging.

3. Minimalist Packaging

Clean beauty focuses on simplifying the ingredients used in a product – and to initially convey this to consumers, the packaging for beauty products should reflect the product’s simplicity with a minimalistic packaging design. Using a minimalistic packaging design offers several benefits. For one, the design is simple and appealing. It captures consumers’ attention because it is not a “busy” design that is overwhelming to the eyes. Furthermore, a minimalistic design makes information, such as the ingredients in the product, clear to the customer. This is important because customers who opt for clean beauty products value knowing precisely what is in their products. Learn more about our structural design teams’ creative approaches to minimalist package design to support clean beauty brands.

4. Experiential Packaging

While minimalism and sustainability are at the forefront of clean beauty trends, experiential packaging is another unique emerging trend. Clean beauty product packaging with pleasing visual and tactile features grabs consumer attention and can generate interest on social media. This type of packaging for beauty products is an excellent way for new brands entering the beauty market to stand out amongst competitors.

 

Experiential packaging can create tactile experiences using elements like soft touch coatings, multi-level embossing/debossing, or grit effects. Additionally, visual experiences can be used by adding effects like pearlescent coatings, glitter coatings, or glow-in-the-dark phosphorescent effects. Learn more about our extensive innovative decorative solutions to boost the appeal of your brand.

 

Start Your Next Clean Beauty Packaging Design With JohnsByrne

Looking to get started on your next clean beauty packaging design? Schedule a consultation with one of our packaging experts to create a memorable design that grabs consumers’ attention.