Packaging Choices: Rigid Boxes Vs Folding Cartons

When planning to bring a new product to market, the packaging is critical in consumer response. Not only should the product be presented with outstanding design elements that attract the eye, but the package must also withstand the stresses of packing and shipping without damage to the package or product. Choosing between folding cartons and rigid box packaging is just one of many crucial decisions in planning a new product launch or updating an existing brand.

Rigid Boxes

Rigid boxes, also called set-up boxes, are crafted from thicker material called chipboard and wrapped with a light printed sheet. They require no erecting or folding assembly, making product fulfillment time less than a traditional folding carton solution. A rigid box provides an unmistakable impression of quality, particularly when the box has been designed with appealing graphics, special finishes and textures, or other attractive design elements.

Consumers respond to quality packaging, and rigid boxes are a powerful way to present a product, particularly when the box design has design elements such as textures, foil stamping, or embossing. Although these boxes cost more to produce and carry higher shipping costs due to the larger required space, the result of a custom-designed box is a critical selling point for the product. Bottom line: Consumers appreciate quality, and the box design and structure clearly communicate the quality of the product within. Learn more about our rigid box solutions.

Folding Cartons

Folding cartons or folding box packaging have the advantage of being shipped flat, saving the cost of shipping compared to shipping rigid boxes. These cartons are produced with fewer processes and at lower cost. The boxes, manufactured from paperboard, require set-up (erecting) after shipping, quickly take shape, and are pre-glued for rapid construction. Folding box packaging can be designed in an almost limitless range of shapes, sizes, designs, and substrates. Learn more about our folding carton solutions.

The Eye of the Beholder: Creating an Impression of Quality

The critical point in any folding carton is whether the design stands out on the shelf and attracts the consumer’s eye. Every detail matters, from texture to graphics to shape, size, color, and clear branding. With the help of a professional packaging design team, premium or decorative folding packaging boxes can be produced to suit your brand perfectly. With the right design, shape, and custom features and finishes, your product can be far more attractive to consumers browsing the shelves.

The Best of Both Worlds: Folding Cartons That Perform

A skilled folding carton manufacturer can successfully create folding box packaging that can “stand in” for a rigid set-up box, giving the appearance of high quality and costing far less to produce. At JohnsByrne, our team of professionals can help you design folding packaging boxes that provide the premium appeal of a rigid box but without the higher cost of production and shipping. We cover the full spectrum of industries, including health and beauty, spirits, entertainment, and more.

Our team has the expertise, experience, and deep skillset needed to produce rigid set-up boxes or folding box packaging that are truly exceptional in quality and design. Contact our experts to discuss your next packaging project.