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Direct mail promotions have entered a new era. In the second decade of the 21st Century, direct marketing has transformed, and now it is all Promotional Pop-Up Mailer Design Tips

In the modern world, consumers are faced with an ever-increasing number of purchasing decisions and alternatives. The typical American supermarket carries more than 30,000 products, How Packaging Influences Consumer Behavior

High-end cosmetics have a great deal of competition. Not only are they included in the highly competitive, heavily-saturated health and beauty category, to appeal to Print Finishing Options for High-End Cosmetics

A large percentage of consumer decision making is based on response to packaging. Consumers subconsciously associate qualities of a product’s packaging with the product. Shoppers Retail Product Packaging: 5 Must Haves

Every year, the Paperboard Packaging Council (PPC), issues awards to the “best of the best” produced by the packaging industry. JohnsByrne is proud to be the recipient of JohnsByrne North American Paperboard Packaging Competition Awards for 2016

Gold Ink is a prestigious organization that recognizes the best in printed materials produced by the printing and packaging industries, and the Gold Ink awards Johns Byrne Gold Ink Awards for 2016

No one likes to make mistakes, especially errors that result in lost time, rework costs, and missed deadlines. Avoiding a BIG-dollar packaging blunder can be Avoiding Costly Packaging Mistakes

The direct mail industry may have been around for a while, but innovation is no stranger to the industry. From using various stocks and structures Innovations in Direct Mail that are Changing the Playing Field for Marketers

Regardless of whether a company sells their products online or in retail stores, brands need to connect the packaging with the product to boost sales Why Experiential Packaging Allows Consumers to Connect to Products Better

The development of effective, impactful packaging for a new product necessitates the collaboration of a talented and dedicated team, including brand experts, marketers, packaging engineers, Combining Structure & Design in Packaging Creation

You know what makes your product exceptional and unique, but the average consumer in a retail venue might not. The goal of marketing is to Packaging – A Brand’s Most Important Marketing Tool

Some direct mailers are designed as postcards, with the content displayed directly on the piece, but many still use envelopes, particularly when more information needs Turning the Traditional Direct Mail Envelope into Something Unique