Direct mail plays a crucial role in many marketing efforts, but it can be difficult to create a substantial impact. Consumers often reflexively throw away … Why Direct Mail Paper Selection is Crucial to Success
The sheer volume of options available to consumers for health and beauty needs demands innovation in attracting attention to make a brand stand apart in … Point of Sale and Selling Aid Ideas for Cosmetics Products
You rely on packaging design to catch consumers’ eyes and stand out from the sea of competing products, but packaging alone may not be enough … When to Use Interactive Point-of-Purchase Displays
Consumers are continually bombarded by advertising messages, and to be effective, a mailing piece must be above and beyond in quality, design, and appeal. Mailers … Automotive Mailers That Work
Whether your product is an automobile or children’s toy, food product or cosmetic line, you would never release it to the public without ensuring that … The Importance of Packaging Testing
From lenticular or holographic effects to finishing effects that leave the final product textured or three dimensional, modern packaging design options are almost limitless. The … Less is More: When Packaging Simplicity is a Must
The development of plastic has impacted the modern packaging industry, possibly more than any other material. Its options for variations in transparency make it uniquely … Creative Plastic Packaging
While some brands have achieved iconic status thanks to clean lines and simplicity in design, current trends point to graphic packaging as a driver of … Graphic Packaging Customers Will Love
When it comes to packaging a product, regardless of the industry itself, understanding your audience is key. According to the latest census numbers, millennials have … Packaging for the Millennial Generation
Successful direct mail campaigns rely on a variety of elements to drive open rates and response rates. Multiple studies, however, have identified color as playing … Why Color Matters in Direct Mail
When it comes to driving sales and influencing consumer shopping behavior, there are three elements of packing that stand above the rest: the brand, the … Top 3 Packaging Elements that Influence and Drive Sales Growth
Developing winning packaging designs is not a stroke of luck. Research, planning and testing are all part of producing winning packaging designs. The reason that … 5 Ways Your Packaging Could be Causing Your Product’s Failure
