Direct mail has the power to win new customers and increase sales from your base. However, to keep this channel relevant, you need innovative direct … 4 Tips for Successful Direct Mail Campaigns
Nutraceutical products come in different forms. From vitamins to skincare products, differentiating product lines while maintaining brand identity is key to having a cohesive brand … Skincare Packaging Design—How to Differentiate Product Lines
The nutraceutical industry is one of the fastest growing markets and quickly becoming one of the most fiercely competitive. The nutra market blew up from … Taking Nutraceuticals and Personal Care from Commodity to Decorative
Valentine’s Day may be over, but that doesn’t mean “love” should take a hiatus. Just like humans fall in love, there’s a lot to be … How Packaging Makes Consumers Fall in Love with Your Brand
It’s no surprise that not all packaging suppliers are created equal. With this in mind, what sets industry experts apart? How do suppliers earn this … What Makes Printing High or Low Quality
The wine and spirits industry is undergoing a revolution that is changing and challenging the way we view liquors and how we package them. Spirits … Understanding the Growing Need for Luxury Packaging for Premium Spirits
While you may think the scent of your perfume is the vehicle for your marketing efforts, the packaging needs to be compelling as well or … Perfume Packaging Design: The Essentials for Star Power
Achieving a premium packaging look for high-end products is key to delivering on consumer expectations. Whether unconscious or knowingly, consumers demand more from deluxe brands … Premium Packaging: 7 Ideas for the Right Look
Packaging is constantly evolving to become more efficient, easier to use, and more visually compelling. It can be difficult to balance all these objectives simultaneously … What Will Shape the Future of Packaging?
Quality packaging/print providers are few and far between, despite the many choices in the market. Whether you’re a print management company, an advertising or creative … Most Wanted Traits of Quality Packaging Providers
The cosmetics industry is among the most competitive retail industries, which makes packaging a crucial element in an overall marketing strategy. With thousands of brands … Three Trends Shaping Cosmetics Packaging Design
Sophisticated product packaging changes every year. Without regularly assessing market conditions and making updates accordingly, your packaging design could lag behind competitors in your industry. … Top Packaging Trends for 2016
