Today’s consumers are sophisticated and educated. Thanks to the vast amount of information available online, consumers are much more perceptive to brand messages. Moreover, because … Seeing Your Packaging Through the Eyes of Consumers
As the year comes to a close, it’s always fun to take a look back at 2015 and remember our favorite packaging designs and trends … Our Favorite Product Packaging Designs of 2015
As a print management company, your goal is to find printers who can deliver high-quality products on time and within your clients’ budget. After all, … What to Look for in a Printer Partner
Packaging is way more than just a container for your product. Effective packaging is a vehicle for strengthening your brand and supporting marketing initiatives, including … How Packaging Helps Social Causes
Just like books are often judged by their covers, products are frequently judged by their packaging before a buyer gets to experience the item. When … 3 Factors that Make a Good Packaging Design
Innovation in any industry is key to staying ahead of the competition and pressing the limits on what is possible. It’s no different in the … Finding Inspiration for Better Packaging Designs
One thing that is constant in the luxury folding carton market is change. New and emerging brands are constantly hitting the competitive spirits market and … Innovation in Action: Casamigos’ Spirits Packaging
Product packaging is one of your most valuable branding vehicles, and you can make it work harder. Unlike primary packaging that simply contains a product, … 5 Factors that Turn Your Product Packaging Into Portable Advertising
Packaging plays a big role in a brand’s overall success, both short and long term. According to statistics, packaging drives purchases more than TV ads, reviews … Is Your Packaging Doing Double Duty?
Creating product packaging from start to finish requires planning, dedication, quality control and expert knowledge to ensure the project will be a success. Although your … Understanding the Packaging Production Process
Just like retailers decorate their stores with holiday lights, baubles, and other décor, brand managers can utilize festive colors and holiday pizzazz this season. Companies … Incorporating a Little Holiday Spirit into Product Packaging
Thanksgiving is right around the corner, so take the time to consider the value your packaging supplier delivers to you in your branding efforts. Since … 3 Reasons to Be Thankful for Your Packaging Supplier
