Just like a mid-life crisis, finding the underlying reasons why your packaging is causing confusion or dissatisfaction among your consumer base can be a difficult … Is Your Packaging Experiencing an Identity Crisis?
Every successful packaging redesign or refresh requires careful planning and advice from an experienced packaging supplier. There are many reasons to refresh your packaging, but … 9 Questions to Ask Before a Packaging Refresh
At JohnsByrne, we pride ourselves in bringing innovation to the table with each and every project. Pressing the limits on what’s possible and utilizing the … JohnsByrne Proud to Announce 2015 PPC Awards
Have you ever wondered how printing suppliers achieve consistency across print runs and across multiple presses? Everyone sees color slightly differently, and certain hues may … Fast 5 Facts: Color Management
As a creative or ad agency, your clients count on innovative, one-of-a-kind designs to make their direct mail campaigns or product packaging stand out among … 5 Signs You’re Working with an Innovative Print Vendor
When it comes to producing product packaging, brands are constantly looking for ways to innovate their packaging. At the same time, there is a pull … Bridging the Gap Between Function and Innovation in Product Packaging
Die cutting, a post-press finish, allows packaging and print pieces to have unique cutouts that can vary from simple to extremely complex. From shapes to … Fast 5 Facts: Die Cutting
Creative, Design and Ad agencies are tasked with creating new direct mail campaigns or designing packaging that is fresh, memorable and innovative–something that no one else … Winning the Balancing Act Between Cost and Innovation-The Agency Civil War
What goes into a successful consumer packaging strategy? Heritage and authenticity are just two of the factors that brands consider extremely important to connect with … Meeting Today’s Consumer Demands through Packaging
If you’re a financial institution, you already have a clear understanding of the different needs that a business-to-business customer has compared to a business-to-consumer client. … B2B vs. B2C Financial Direct Mail Offers: What to Consider
Many different elements factor into a successful branding strategy. While catchy slogans and engaging advertising campaigns can help catch the attention of consumers, a brand’s … Making Your Consumer Product Your Best Asset Through Packaging
Disruptors can change the market and make major gains in share. Brands like Uber and Airbnb have disrupted their industries and changed how consumers feel … Is Your Packaging Design Disruptive?
