Direct to consumer is exactly as it sounds – it is packaging for products that are marketed and distributed directly to customers without the use … How to Create Effective Direct to Consumer Packaging
The spirits industry is one of the most creative fields when it comes to packaging. This industry utilizes unique concepts to catch a consumer’s eye … Best Liquor & Spirits Packaging – From Bourbon to Wine
The idea of brands creating eco-friendly products isn’t new. The lifestyle of using sustainable products and packaging has been popular for a while – and … Refillable Packaging – 2020 Trends
These days, wine and spirits packaging is growing immensely. However, with immense growth comes intense competition and the struggle to stand out in a seemingly … Sustainable Spirits & Wine Packaging
Photo Credits: The Gate | W. Andrew Powell Today, more and more consumers are opting for craft spirits due to the uniqueness of the brands and … Top 10 Craft Spirit Packaging Trends: The Do’s and Don’t’s
Photo Credit Codex Beauty Just about every consumer brand today is making strides to be eco-friendly and more sustainable. For some brands, their entire line … Choosing Sustainable Packaging Options – For New & Established Brands
As with all marketing campaigns, there are successful direct mail campaigns and unsuccessful ones. But what makes a successful direct mail campaign? To answer that … The Trifecta for Direct Mail Testing
Standing out in today’s competitive market is vital to keeping your brand alive – no matter what industry you’re in. Since packaging is the first … Lenticular Printing
The new year is just around the corner, with many new innovative packaging designs coming our way. Exciting colors, package structures, illustrations, and other designs … 2020 Packaging Trends
While technology has changed the way we market to potential buyers, traditional direct mail campaigns should still play a part in car manufacturers’ marketing campaigns. … Automotive Direct Mail – How Car Manufacturers Can Still Win Big
The role of packaging has changed over the years. In today’s world of internet and online shopping, many feel like packaging matters less and less. … Packaging Matters: 3 Purchasing Behavior Statistics Everyone Should Care About
The color palette of packaging designs plays a critical role in determining a customer’s first impression of a brand or product. Color plays an important … The 2019 Color of the Year and its Role in Packaging
