In an age of soundbites and 10-second marketing videos, “Consumers don’t always read messages on the package,” notes renowned color expert and color forecaster, Leatrice … How Your Packaging’s Visuals Impact Consumers
As the cannabis market continues to expand, the need for luxury cannabis packaging is growing. Like in other industries, the cannabis industry also has a … Cannabis Packaging Must-Haves for the Luxury-Driven High-End Consumer
A lifestyle is the way a particular individual or group chooses to live. Lifestyle is more than just the obvious economic factors, it encompasses tastes, … Packaging a Lifestyle – Not Just a Product
Influencing Consumer Purchasing Decisions Developing your brand and earning market share is neither easy nor inexpensive. When a customer walks down an aisle in virtually … 3 Ways to Use Gradients in Packaging Design
JohnsByrne is well known for creating innovative packaging solutions and providing our customers with the highest quality products, produced with leading-edge technologies. At JohnsByrne, we … JohnsByrne Achieves PEFC Certification
Keeping up with consumer behavior is never a static process, as cultures evolve. Packaging is a critical point in attracting consumer interest in a product, … How Packaging Structures Influence Consumer Behavior
Natural-looking packaging is a proven marketing strategy, attracting high numbers of Millennials and Gen Z consumers – major market segments. Manufacturers of high-end products can … Creating the “Natural” Packaging Look – 5 Methods Explained
Packaging is an ever-evolving industry, shifting to match what attracts consumers in the current culture. The emerging packaging industry trends for 2019 that will be … Packaging Industry Trends for 2019
The holidays – a festive season, and more lucrative for manufacturers who offer their products in holiday-themed packaging. Detailed structuring with bright and attractive finishes … Winning the holiday Game – 2018 Holiday Packages that Shine
The cannabis industry is one of today’s fastest growing markets. With estimates of sales reaching $20 billion by 2022, the industry is set to surpass … The Cannabis Industry & Packaging Challenge – The Who, What, Where, Why and How [Infographic]
The future of cannabis packaging holds a great deal of excitement for consumers and packaging companies alike. This industry has only scratched the surface. Packaging … The Future of Cannabis Packaging – Design Trends
Cannabis packaging has come a very long way since the plastic packaging days. Now, we have packaging that keeps the fragrance in while simultaneously guaranteeing … The Evolution of Cannabis Packaging – The Then & Now
