Related Success Stories: | Financial Services | High Impact Direct Mail
Opportunity
JohnsByrne partnered with Citigroup on their updated AAdvantage welcome kit for cardmembers. The card offers benefits that make the journey and destination incredible with the welcome kit unlocking an unforgettable travel experience.
Our Approach
- Our structural design team developed concepts for evaluation to bring the agency creatives to life
- The structure is based on the idea of discovery with the consumer being presented with a book shipper that reveals a book-like card carrier
- A second round of concepts refined the unboxing and kit opening experience for the cardmember
The Result
The updated kit features silver foil and a matte soft touch finish for an impactful and elevated design in a book-like reveal format.
Let's Talk
Our packaging and print experts are ready to learn more about your brand and ‘unpack’ your needs. Contact us today to get the conversation started.
