Related Success Stories: | Consumer Products | Specialty Print
Opportunity
The Decemberists wanted to create a unique, limited edition 7” vinyl book. The goal was to create an interactive and individual experience for their loyal fans.
Our Approach
- Provided with flat artwork, our structural designers were given creative freedom to determine what elements would be chosen for the pop-up component, how certain art elements would be engineered to “elevate” from the page, and where the best hiding spot would be to place a “secret” Illimat Card.
- The structure of this packaging was designed to mimic a pop-up book, therefore encouraging consumers to interact and engage with the packaging through touch.
- Matte lamination was used on all components to give it a “canvas” feel while enhancing the durability of the pin-wheeling functionality of the piece, giving it a more “archival” quality.
- Certain artwork was engineered to move downward when opened, giving the illusion of elevation.
Results
A fun and interactive book with each page containing unique artwork, a vinyl, and even featured collectible hidden elements such as the Illimat card.
Let's Talk
Our packaging and print experts are ready to learn more about your brand and ‘unpack’ your needs. Contact us today to get the conversation started.