Lancome Holiday Packaging

Related Success Stories: | Beauty & Wellness | Folding Cartons | Rigid Boxes | Promotional Packaging | Sustainable Packaging

Opportunity

For the 2022 Holiday line, Lancôme was looking to create packaging featuring the flower pattern created in France. A digital comp of the pattern was provided for reference. The packaging solution would also need to be fully recyclable as part of L’Oréal’s commitment to sustainability.

Our Approach

• We translated the pattern into multi-level embossing with microetching combined with matte and gloss coatings to add dimension and fine detail
• For the gold, silver and rose gold foil, cold foil was used for the packaging and hot stamping for the inner paperboard trays
• FSC paperboard and chipboard were used along with paperboard tray, making the entire package recyclable

Results

The entire packaging line features a very detailed and dimensional rose pattern across the set of 9 rigid boxes with sleeves and 18 folding cartons. By using the paperboard tray instead of the traditional vac tray and cold & hot foil instead of metallized materials, the entire packages are recyclable.