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Opportunity
JohnsByrne partnered with HH Global to develop an envelope and ticket promotion for Xfinity. The tickets would be given away at Xfinity / Comcast store locations as a means of promoting the 2024 Paris Summer Olympic Games.
Our Approach
- Our structural design team developed several designs to showcase to Xfinity
- As the project evolved, we explored options for achieving the metallic gold look
- Along with material selection, we were developing a mechanism for keeping the envelope closed and evaluated glue as well as a tab closure
- Digitally printed prototypes were produced for review
Solution
Silver met poly material was chosen and printed with white along with two hits of a custom yellow to produce the rich gold color. For the closure, a notch is used to keep the flap in place until opening. The envelope also features a large embossed X logo that’s enhanced with a gloss coating. As part of our complete solution, we also provided fulfillment of the lenticular ticket and drop shipment to the retail locations.
Let's Talk
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The ticket features lenticular with movement to showcase various athletes.
The gold envelope is enhanced with an embossed logo with spot gloss and a matte varnish.
